PROCESS_
We take care of your marketing from beginning to end. We work to understand your problem, find the right solution, assemble the creative to bring this solution to life, and manage the delivery across platforms. By the time we’re done, customers will have the same consistent, value-added experience engaging with your brand online as they do on the phone, in person, or in print.
We look at everything from your product, sales process, and your marketing to effectively evaluate and provide an effective solution for your business.
We deliver holistic solutions, and to do so we make sure there is a process that enables our team to work effectively with your team.
Discovery
To architect a holistic solution, we need to understand your business, the goals you’re working towards, and the challenges you face.
It’s why our discovery process begins long before we ever schedule a meeting. We comb through your digital presence to learn everything there is to know about you. Our ears are always open to new information, but we come to meetings prepared with preliminary ideas and targeted questions to ensure an efficient use of your time.
Marketing Strategy
Once we understand the problems you’re facing and your business objectives, we conceive and implement a 360 ° strategy to help you target the right audience. Our strategy will tell you what milestones you want to reach, how to stretch your resources across the right marketing channels, how to measure your campaign’s success using well thought-out KPIs, and what the right deployment looks like for your business.
Creative Strategy and
Development
The next step is to make sure you have the right creative blueprint to bring your marketing plan to life. We assemble the right team from our roster of wizards to design a creative aesthetic that is simultaneously consistent with your brand’s messaging and pleasing to all five senses at once. Think of this as shaping your brand’s visual signature.
Performance Measurement
Knowledge is power and our mission is to empower our clients.
At the start of every engagement, we work with clients to pinpoint benchmarks and KPIs to measure the effectiveness of ongoing campaigns. It’s our way of bragging with data. We deliver detailed reports at every step of the way, to keep you informed on your progress, but also so that you know how well your investment is paying off.
Execution
When the time comes to set your campaign's wheels in motion, the keys will already be in the ignition. But you still need someone to drive the car. Executing a campaign isn't as simple as following a premeditated strategy. It’s an ongoing process where we’ll monitor results, adjust to real-time information, and optimize your blueprint accordingly.
Conversions
Whether you define a conversion as a product sold, a new subscriber, or a checkmark on a voting ballot, you’ll notice an immediate uptick of positive results. Fluff aside, isn’t this what it’s all about? We wouldn’t do any of this unless we knew it would lead to tangible improvements on your bottom line.
